ACA Philanthropy and Fundraising

Branding and Great Fundraising

BRanding and great Fundraising: Help or hindrance?

Join us to get some actual, research-based facts for your branding strategy.

How do branding and fundraising work together to drive income growth at a non-profit?

For the first time, we can now objectively answer this question. Although assumptions have been made for decades, this subject had never been rigorously researched … until now.

Many of the outcomes of the research may at first be counter-intuitive, but nonetheless provide a proven and robust road-map to success.

Join us for the unveiling of the latest research on the relationship between fundraising and branding, carried out internationally by Professor Sargeant, Harriet Day and team. With Alan Clayton providing insight into what this means in practice for your charity, NGO or non-profit.