ACA Philanthropy and Fundraising

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The Great Legacy Fundraising Masterclass


  • The Inch Hotel, Loch Ness Fort Augustus PH32 4BL Scotland (map)

The next 30 years will see the largest intergenerational transfer of wealth in human history. And with more donors leaving more legacy gifts to charity than ever before, there is an unprecedented opportunity for charities to grow their legacy income. But many charities fail to communicate as effectively with their donors as they might – they may struggle to get other people in the organisation to discuss legacies, or not know how best to steward this vital group of supporters.

This seminar will give you the tools you need to create a leading-edge legacy fundraising strategy, designed around your donors and what drives their legacy-giving behaviour. Our approach is underpinned by our ground-breaking research report on legacy giving motivations which brings together relevant thinking from over 150 academic studies and translates it into a model for how - and crucially why - donors leave legacy gifts to charity.

This in-depth seminar will unpack everything there is to know about how to engage your donors in the legacy conversation and encourage more of them to leave a gift in their will and ultimately, to keep your charity in that will over time.

Read more here.